- Services

Business Development

You are probably already a successful business with established clients and contracts in place that drive your revenue.

However, managing day to day challenges and opportunities can be very exhaustive of management time and can mean that you don’t exploit other opportunities that exist. This can mean a significant opportunity cost. Therefore developing new revenue streams for existing products and services or seeking entirely new opportunities is imperative for survival in an ever evolving and competitive market.

We develop these opportunities on your behalf and bring them to fruition. We cover :

• Bid support (RFP)
• Proposal composition
• Contract negotiations
• Deal closure.

We are transparent in all our dealings and will act as an extension of your business and within agreed guidelines.

We will take you through our tried and tested methodology starting with an analysis of your company’s USP’s and capabilities and agree to either:

Penetrate Your Existing Market.
Maintain or increase the market share of current products – this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling

Secure Dominance Of Growth Markets
Restructure a mature market by driving out competitors; this would require a much more aggressive promotional campaign, supported by a pricing strategy designed to make the market unattractive for competitors

Increase Usage By Existing Customers – for example by introducing loyalty and retention initiatives.

Develop Your Existing Market
New geographical markets; for example exporting the product to a new country
New product dimensions or packaging: for example
New distribution channels
Different pricing policies to attract different customers or create new market segments

Develop Your Product Pipeline
Introducing new products into existing markets. This strategy may require the development of new competencies and requires the business to develop modified products which can appeal to existing markets.

Diversify
This involves growing your business into new markets with new products.

- Our Strategy